Chief Marketing Officer (CMO) job description template - Workable

50 Most Innovative Chief Marketing Officers 2016

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Obtained 2021-04-30. "7 Ways the Retail CMO Function Has Progressed". Archived from the initial on 2015-08-13. Recovered 2015-08-14. "By 2017 the CMO will Invest More on IT Than the CIO". Archived from the initial on 2015-07-31. Recovered 2015-08-14. "Why Do  This Website  Marketing Officers Have A Brief Shelf Life?". Forbes. 2009-05-15.

"From Extended to Enhanced, Insights from the International Chief Marketing Officer Study". IBM. October 2011. p. 34. Further reading [edit] External links [edit]

A CMO (chief marketing officer) is a C-level corporate executive accountable for activities in a company that have to do with creating, interacting and providing offerings that have worth for clients, customers or service partners. A CMO's primary mission is to facilitate growth and boost sales by establishing a detailed marketing strategy that will promote brand name acknowledgment and help the organization acquire a competitive advantage.

2021 CMO (Chief Marketing Officer) Salary in Chicago - Truths

Chief marketing officers typically report to the CEO or primary operating officer (COO) and hold postgraduate degrees in both company and marketing. A CMO who has a strong background in infotech might also hold the job title chief marketing technologist (CMT). In some larger companies, however, those positions are different and the CMT reports to the CMO.

As the senior most marketing position in the organization, she or he oversees these functions across all business item lines and geographies. It is the CMO's job to: understand the company's position in the market, utilizing standard techniques, as well as more recent technologies such as information analytics; determine how and where the business ought to be positioned in the future; establish the strategy to drive the company to that future market position; and perform on that method.

The Evolution of the Chief Marketing Officer - Fractional COO - Fractional  CMO - Kamyar Shah

As such, the CMO is anticipated to work carefully (or in some organizations even lead) the sales unit. Wage and pay structure According to Pay, Scale, overall compensation for a U.S.-based CMO ranges from almost $85,000 to about $315,000. The CMO's experience level and the geographic location of the position influence the pay, as does the size of the organization.